We don't know Japan
Our introductory statement “We don’t know Japan” is a tribute to the humble Wisdom Keepers from across Japan we have met and learned from: Historians, Living National Treasures Craftsmen, Zen priests, architects, museum curators, farmers, culinary masters… It is a tribute to one of the best coffee experts in Japan who named his shop “I don’t know coffee”. It is a tribute to the chef of one of the most reputed sushi restaurants who – when we said our farewells with the traditional gochisosama deshita (literally meaning “it was quite a feast”) – responded that he had not been as good as he had wished. It is a tribute to those who hold beauty, precision, and excellence as a way of life. It also reminds us daily of our commitment to keeping a beginner’s mind as we craft authentic and novel experiences for our audience.
Journeying in a land of contrast
There is no place in the world where you can experience such a fusion of ancient traditions with modern life as in Japan. The country’s many contrasts represent a unique opportunity for highly personalized, balanced, rightly-paced, and enriching experiences for all the participants on the journey. We will therefore spend a vast amount of time during the planning stage to understand your interests and desires along with those of the people traveling with you. In the case of multigenerational travel groups, we ensure that all participants, no matter their age, will return home with lasting memories and learning experiences.
Deneb can make your journey from the main cities and tourism landmarks, to a different side of Japan some call the “deep Japan” most travelers never experience. Here are some of the experiences we propose:
Yaunmosir - The Land of Land
‘Yaunmosir’ is the name given by Ainu ancestors to the vast region that, centuries later, would become Hokkaido, the northernmost large island of modern-day Japan. This program has been designed for those seeking to connect both with nature and an essential part of the culture of Japan, not enough known even by Japanese.
Highlights of Japan
A cross-country exploration examining Japan through determined halts with, based on your interests, an emphasis on dimensions that can include geography, geology, history, culture, society, architecture, the arts, gastronomy…
Nature and Wildlife
An immersion in the wilderness of Japan. Hike, climb, paddle, take incredible nature photography with a professional guide.
Chase the Night Sky
The night sky is part of our global human heritage, largely unchanged from the sky that our distant ancestors beheld.
Culinary and Cultural
A discovery of the history, art, and culture of Japan with, as the guiding thread, the ingredients, the making and/or tasting of the cuisine, sakes, and teas of Japan.
Japanese Craft Traditions
A journey during which the traveler touches the mind-soul-material relationship of the craftsmen, the beauty and precision of their gestures, their search for perfection.
Spirituality and Festivals of Japan
Experiences crafted around specific festivals (matsuri) that take place in Japan each year.
Architecture and Design
Immersive journeys whose purpose is to bring enjoyment, learning, enlightenment, and even creative breakthrough.
Biking and eBiking
Either guided or self-guided, these tours provide a unique opportunity to immerse in natural and rural Japan or even follow the footsteps of explorers, haiku poets, artists, spiritual luminaries and thinkers, emperors, and samurais.