The Deneb Experience Design
At Deneb, to conceive a memorable, journey, we begin the Experience Design Process by gaining deep insights about each prospective traveler. This process integrates questionnaires that support the mapping of our travelers’ needs, inspirations, and aspirations.
Our first questionnaire invites you to envision a story where, as the main character, you select the sceneries where your travel story unfolds, the human and non-human characters appearing in that story, the situations you find appealing…
Carl Jung used the terms “archetypes” to name the natural inclinations we are born with to perceive universal symbols and patterns and generate, in our mind, similar images and patterns. Jung’s work on archetypes has influenced many fields beyond psychology, including literature, branding & marketing, theater, movies… In fact, our Founder, who initiated our Archetypal Experience DesignTM process, first used archetypes when working in the creative industries in the United States more than 20 years ago. He has a well-grounded belief in how powerful the integration of activities inspired by the archetype(s) we wish to nurture, awaken, or further develop, can be to make a journey, not only enriching and memorable, but also transformative.